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Ashfaq Amin

Hello! I'm a Toronto-based Senior UX Designer with 10+ years of industry experience, mostly in enterprise SaaS. I partner closely with cross-functional agile teams to drive product vision and roadmap, with a focus on AI and agentic UX, user-centered design, user research, and accessibility. Much of my process is validation-driven; I like to run usability sessions and pressure-test ideas early with rapid prototypes, whether vibecoded or built in Figma.

Check Out My Works

Portfolio

Enterprise SaaS
Applications


How I designed responsive SaaS products from ideation to interactive mockups. The key challenge was to design about 70+ pages for all screens, and collaborate with teams overseas within a tight schedule.

Service Design
for the masses


How I used UX Research to design services and multi-channel experiences for a Telecom operator's 50 million customer base.

Quantitative, Qualitative
HCI Research


A couple of my academic research projects in which I was the primary investigator, and followed different HCI research methods.

More About Me


I got a multidisciplinary background in design, research, and development. I have an MSc in HCI from SIAT, SFU. Most recently, I was a Senior Product Designer at HubSpot.


Art is the love of my life. I am trained in traditional painting and sketching media. If you wish, please check out some of my artworks.

I also love photography, playing ukulele, outdoor games, cooking, and will take every opportunity to travel. So, if you got a job that requires traveling, I would be interested.

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