GP Store is Grameenphone's content platform to sell games, music, wallpapers, ringtones, handsets etc. The project goal was to redesign the store and develop in html5.
My Contributions
- User Research
- Interaction Design, Wireframing, Prototyping
- UI Design
Impact
- System usability (SUS) improved from 30 to 70
- 100% task completion for 5 product categories
- First-impression and SEQ ratings improved above 70%
Benchmarking & First Mistake
I benchmarked the existing portal with local online stores and, Google Play and App Store and Google Play came out top.
I thought it would be a good idea to 'copy' the similar layouts from Google or App store but user study indicated my assumption was wrong.'Download' vs. 'Get Free' Button
English is not the main language in Bangladesh, and we were designing for people from all walks of lives. Significant number of users did not understand what 'Download' stands for but understood what 'Free' is.
Rating and Price
Users cared most about the 'Price' and many missed the prices at first sight. They though if they pressed 'Download' they will be charged.
They said they liked 'Rating' but only noticed it after mentioning. So I got rid of the 'Ratings' from the home page and moved it to the description page, and made the 'Price' more clear and bold.
Brand Presence
Initially, I aimed for a minimalistic look with lots of white areas. But our customers had difficulty associating the store with Grameenphone brand. Test showed they loved the bold use of colors. So for the final design, I used colors for better brand presence.
User Studies
We conducted in-depth interviews with about 50 customers in three iterations. We also conducted a focus-group and Card-sorting for this project. I contributed to conduct all of these user studies.
Sketches
Prototyping and Visual Design
I built the prototype using Bootstrap 3.0 and we used this prototype for the usability testing.
Learnings
This project was a great source of learning for me. For the first time, I was designing for people accross the whole nation. I learnt the importance of using the First Language as the default one. I gathered knowledge about how the non-techy (majority) customers think compared to tech-savvy (minority) customers. It helped me a lot in my next big project.
